Privacy notice
How we handle personal data
My Leads Engine, run by AI App Studio, measures how quickly businesses answer new enquiries and helps them follow up their leads. This notice says what we collect, why, how long we keep it, and how to stop us. Last updated 1 November 2026.
Response tests and scorecards
To show a business how quickly it answers new enquiries, we send one ordinary test enquiry through each way it can be contacted, from a made-up person, and time the reply. Nothing is bought or booked, and no customer's details are used. The business learns about the test when we share its scorecard.
Replies can include the names and work contact details of the business's staff. We use them only to time and judge the reply. Scorecards show public business information only: never staff names, message text or email addresses.
Our basis is legitimate interests: measuring response times fairly needs the enquiry to look ordinary, and the impact on staff answering in their work role is small. We also show public Google and Trustpilot ratings.
Your enquiry to us
When you ask for a pilot on our contact page, we keep your business details, the figures you give us and your contact details, so we can reply and arrange it. Our basis is taking the steps you asked for. A spam check from Cloudflare runs on the form.
Partner accounts
Partners sign in with a code sent to their email. We keep their name, email, the prospects they add and the work they do in the app, to run the service with them. The AI in the Mac app runs on the partner's own ChatGPT or Claude plan, on their computer.
How long we keep it
- Original emails and attachments received during a test: deleted after 60 days.
- Reply text, subjects and sender details: removed after 120 days, unless the business becomes a client. Response times and scores stay, without them.
- Scorecard links: they stop working after seven days, or sooner if withdrawn.
- Enquiries and partner accounts: while we work together, and then as long as the law requires.
Your rights and opting out
You can ask to see, correct or delete personal data we hold about you, or object to how we use it. A business can stop all testing and contact at any time with Don't contact us again under its scorecard, or by writing to us; we honour it straight away and check it before any test or email.
Write to [email protected]. You can also complain to a data protection authority, such as the Information Commissioner's Office in the UK or IMY in Sweden.
Services we use
Convex stores our data, Cloudflare hosts our websites, Resend sends and receives test enquiry emails, and Clerk handles sign-in. Each processes data for us under its own security and data protection terms.